For those following the PPPLab for a while, you have heard us talking about our work on the PPPCanvas, a tool that helps to visualise, design or pivot business models within Public-Private Partnerships (PPPs). It is based on the famous Business Model Canvas of Alexander Osterwalder (Strategyzer.com) that has been adapted to capture some of the specific characteristic of PPPs. PPPLab, together with BoPInc and Rebel Group, developed this tool last year as part of a study of the business models in FDOV and FDW PPPs.
Key findings of this study have been captured in a publication in PPPLab’s Explorations series “Business Models in Food and Water PPPs” (It includes a brief explanation about the PPPCanvas, see below). In case you are familiar with the original Business Model Canvas, you will recognise that in the PPPCanvas. PPPLab added 4 fields highlighted in the below graphic: Extended Beneficiaries, Impact, Partnership Governance and Business Ecosystem. These four additional elements add insights in the developmental focus, the partnership arrangements and the often difficult context the PPP operates in. While the business model of a company is (relatively) one-dimensional, business models in developmental PPPs have several dimensions. The PPPCanvas helps to deal with that complexity.
PPPLab has validated the applicability and usefulness of the tool through workshops with PPP practitioners, mainly people involved in FDW and FDOV PPPs. Aqua for All has also applied the tool in its own work. On basis of these experiences and positive feedback received, we have not changed the building blocks or the overall structure of the PPPCanvas. However, we have fine-tuned the key questions to be answered for each building block and the exercises that help filling out the blocks. This has now been written up in an interactive user guide that explains the PPPCanvas and provides a step-by-step approach to use it. For each building block of the canvas, the user guide offers:
- A description of what needs to be captured in the specific building block.
- Important questions to help you think the specific building block through.
- An exercise or example that might support filling out the building block.
The user guide (an interactive pdf) can be downloaded from http://www.ppplab.org/the-pppcanvas/. We hope this user guide will help interested parties to apply the PPPCanvas to their own case and that it fulfils requests for more information about the PPPCanvas. In case of questions, feedback or a need for more in-depth support to use the PPPCanvas, please contact the PPPLab at email@example.com.